Online Reputation Management

Just as in the real world, the reputation of a business in the digital world is one of the keys to the success or failure of a person or company. When there is negative discussion about a business online, no amount of marketing can make up for the wariness and unease that people have about patronizing that business.

Negative comments can come from anywhere, and they must be dealt with swiftly in order to avoid lingering for months or years in the search engine results, tainting the reputation of your business. There is very little that can be done to repair a severely damaged online reputation, so it is best to put a stop to any issues before they become larger problems.

Ralecon offers comprehensive online reputation management (ORM) services and techniques that will ensure your business maintains its superb image in the eye of internet users.

We monitor all of the channels in which people are talking about your business, such as social media networks, business review sites, blogs, forums, and articles. When a negative comment is found, we offer a list of possible proactive responses that will help to mitigate any damage that the comment may cause, and often times a quick and correct response can lead to the removal of the negative comment.

On the opposite end of the spectrum, Ralecon also works to promote positive discussion about your business in the online community. This includes active engagement with customers online, as well as encouraging satisfied customers to post their positive feelings about your company as a way to protect against future negative comments. Additionally, if you have an extremely positive brand image online, your business will appear higher in the results of many business search and review websites, which leads potential clients to trust your business, and can translate into a large increase in business and revenue.