How to Audit Your AdWords for Spending Less?

Starting your own AdWords campaign may draw lots of money out of your pocket and you should know when and what to do. Following AdWords tips and tricks help you learn the strategies for spending less and earning more success in your AdWords bids.

Tip 1

Analyze data for deciding the spending

Data analysis plays a major role in fixing the spending amount on AdWords. Spend on the data that performs well and drag the viewers to your site on the very first click. It is also good to spend the entire money on AdWords, if they make handsome profit for you.

One more thing you need to keep in mind is it is not just AdWords that fetch results for your site campaigns. Despite your audits on AdWords, you may not get the desired results. That case, you have to look into website, reviews, brand image and other related issues.

Tip 2

Wrong audience targeting

Wrong location, time, devices and networks will pull you towards negative results in your AdWords campaign. Take care of the demographics of your audience and decide the fundamental parameters of your AdWords campaign.

Tip 3

Targeting wrong keywords

Poor keywords are the reason for expensive and non performing AdWords accounts. Over inclusive keywords and non-converting keywords are the pitfalls causing loss to your AdWords campaigns. Broadly outlined keywords are not good for attracting customers who visit your site with a specific purpose.You can follow certain Pay per Click Tips to avoid the junk traffic to your site.

Also, find the negative keywords in the specific industry you are advertising for. Take suggestions from Google AdWords support and understand what keywords do not drive traffic to your site. That way, you can avoid them and improve traffic to your site.

Next, analyze your search terms reports

When you analyze your search terms reports,  you come to know what search queries lead the traffic to your page through clicking on your ad.You will also know more about the negative keyword list and try to shun them in your content .

Non converting keywords can be picked out by looking at performance data and you can understand which keywords are performing and which are not. Through exporting a keyword report, adding the data into a spreadsheet and creating a pivot table to decide the negative keywords will help you cut down your rates on ads.

So, you know how to set up a Google AdWords campaign and spend less and gain more ROI for your site.