Investing in SEO – Is It Wise?

Investing in SEO – Is It Wise?

Google, undoubtedly the search engine giant, is continuously upgrading its marketing strategic models and algorithms. This makes the companies increasingly invest more in the digital marketing sector. But often the question arises – is it really a wise decision to...
Digital Marketing Debate: PPC or SEO?

Digital Marketing Debate: PPC or SEO?

In our world, brand building and promotion is the most critical aspect of marketing. The easiest of all is online brand promotion and service promotion. Among all the tools available for brand promotion, the digital promotion is the ideal way. However, the problem...
The Role of Digital Media in the new age of Advertising

The Role of Digital Media in the new age of Advertising

One needs to be very aggressive in marketing strategies if business has to prosper. And it is the age of digital marketing. Advertisements in online media have taken precedence over advertising through print media, and rightly so. The tech savvy young generation...