GEO vs SEO in 2026: What Your Brand Needs to Know
Today, if you are not visible online, you are practically invisible. The top performing businesses, that understand the nuances of digital marketing, don’t just show up but they strategically position themselves.Two strategies are now taking centre stage:...
Reddit SEO: How to Use Reddit for SEO in 2026
If you look at Google searches lately, Reddit threads appear more often. This is not a coincidence. Google now gives Reddit more visibility through features like “Discussions and forums” and “What people are saying.” Additionally, in 2024, Google signed a...
Using User Personas to Boost Performance
User personas aren’t fluffy profiles with cute names; they are operational shortcuts to better targeting and higher conversion. In 2025, brands that use data-rich, evolving personas are pulling ahead as consumers expect messages that feel made-for-me, not...
Using User Personas to Boost Performance
User personas aren’t fluffy profiles with cute names; they are operational shortcuts to better targeting and higher conversion. In 2025, brands that use data-rich, evolving personas are pulling ahead as consumers expect messages that feel made-for-me, not...
What Is Trendjacking & How to Do it for Your Brand?
Ever seen a brand swoop into a trending conversation and instantly steal the spotlight? That’s Trendjacking – the art of riding viral waves to boost visibility, win laughs and spark engagement.Trendjacking is the art (and science) of surfing a live trend –...
Social Media Content Calendar Framework for B2C Brands
Running social media for a B2C brand can feel like juggling too many balls at once. One day you’re launching a festive campaign, the next you’re replying to endless comments or chasing the latest trend. Without a system, it can get overwhelming. That’s why...
Using User Personas to Boost Performance
User personas aren’t fluffy profiles with cute names; they are operational shortcuts to better targeting and higher conversion. In 2025, brands that use data-rich, evolving personas are pulling ahead as consumers expect messages that feel made-for-me, not...
What Is Trendjacking & How to Do it for Your Brand?
Ever seen a brand swoop into a trending conversation and instantly steal the spotlight? That’s Trendjacking – the art of riding viral waves to boost visibility, win laughs and spark engagement.Trendjacking is the art (and science) of surfing a live trend –...
Social Media Content Calendar Framework for B2C Brands
Running social media for a B2C brand can feel like juggling too many balls at once. One day you’re launching a festive campaign, the next you’re replying to endless comments or chasing the latest trend. Without a system, it can get overwhelming. That’s why...